Inventing the future since 1900
The Burgundy School of Business (BSB), a member of the exclusive club of century-old management schools, is celebrating its 110th anniversary in 2010. More than a century of existence during which the school, today a major actor in entrepreneurial management, has always adapted to changes in the world by relying on strong and stable values such as Openness, Responsibility and Creativity. Thanks to unrelenting innovation BSB has become a reference for management in the wine industry or in experimental economics. This innovation is also reflected in the global strategic alliance with Oxford Brookes University, which is a first in French Business Schools.
History of openness, diversity and multicultural experience
As early as 1916, Burgundy School of Business opened its doors to a mixture of students with almost 20% of the student body comprised of young women. The international adventure was greatly encouraged and facilitated in 1919 by the arrival of the first American students, and by the award of scholarships for study in foreign countries in 1922. Burgundy School of Business was a pioneer in international studies; it was the first management school to go to China, in 1965. This was also the year when it signed its first, and today, its longest-standing partnership, with a foreign university (Hochschule Pforzheim).
Accountability at all levels
Burgundy School of Business has always invested considerable energy and resources in the accompaniment of its students thanks to tutorship, coaching and a pedagogical style that allows students to personalise their academic careers. Responsibility in terms of commitment to others is practised on a daily basis through the involvement of students in associations, in particular humanitarian associations and reinforced by the PAC (Learning through Community Work), which was created in 2005. The CSR Chair (Corporate Social Responsibility) launched in 2006 and the Microfinance Chair created in 2009 perpetuate these commitments.
Expertise in management in the wine business and in experimental economics
The school has had close ties with the wine trade since its earliest days and today is a reference in wine management. The Mastère Spécialisé Commerce International des Vins et Spiritueux (Specialised Master in International Wine and Spirits Trade), which was created in 1989, and the Wine Management Institute, created in 2009 are the spearhead. Today, the Wine Management Institute benefits from the unique support of the LESSAC (Laboratory for Experimentation in Social Sciences and Behaviour Analysis) – the largest laboratory for Experimental Economics in Europe, launched in 2008. Thanks to its transversal approach and innovative style, the LESSAC has allowed the Burgundy School of Business to be at the forefront of pedagogical innovation and research.
The creation of an innovative model for European Business Schools
Since 2008, Burgundy School of Business has been working towards the school of tomorrow by developing a unique model of global alliance with Oxford Brookes University. This major milestone in the history of the school will lead to the creation of a veritable Franco-British Business School, based in two sites (Oxford and Dijon) with shared programmes, faculty, students, relationships with businesses and the same organisational culture. With a total of 4,500 students and 150 international professors, this alliance is a new model for Europe.