Faculty & Research > The Chair of Evaluation of the Medical Claims of Health Foods

The Chair of Evaluation of the Medical Claims of Health Foods

Prof. François Allaert

The agreement that led to the creation of the EMMAS (The Evaluation of the Medical Claims of Health Foods) Chair involving the first founding companies was signed for three years in February 2008 with CENBIOTECH. Prof. François Allaert (HDR) (picture) is the holder of this Chair. Several companies have since joined the Chair. The agreement specifies the objectives of the Chair: to carry out research in collaboration with companies and institutions that are interested in the development and evaluation of new health-related products, evaluate new health-related behaviour of patients/consumers, and finally create innovative courses based on this work. Backed by the two specialised Master’s Degrees (Management of Pharmaceutical Industry  and Marketing of Health and Food Industry ) the work will focus on four main axes:

  • The design of specific methodologies to assess the health claims of foods, dietary supplements and food supplements; the verification of claims has become compulsory under European legislation
  • The development of pharmaco-epidemiological studies and the post-registration of medicines and medical devices that have obtained market approval, to determine the real medical benefit in everyday clinical and pharmaceutical practice
  • Socio-demographic and hedonic factors in food choices made by consumers.
  • The changing behaviour of the patient/consumer in the face of modifications in access to medical products and services: generic medicines, products that are no longer reimbursed, non-reimbursed medical fees and the evolution in medical demographics.

In order to structure its activities in research / pedagogy / innovation as well as possible, and to meet the precise needs of companies with regard to decision-making, the Burgundy School of Business has created a new tool, The Laboratory for Experimentation in Social Sciences and Behaviour Analysis, which brings together industrial companies, researchers and teachers and the desire of the school to get involved and move forward.

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