Research at CEREN

Dr. Sophie REBOUD Research Director and Director of the CEREN Research Center

The CEREN (Burgundy School of Business Corporate Research Centre) was founded in 2003 to coordinate the research work of professors at Burgundy School of Business. The activities of the CEREN directly concern corporate and international issues. The CEREN helps build the reputation of the school thanks to the growing contribution of its professors to the scientific community, and stimulates progress in teaching by encouraging professors to keep abreast of developments in their respective disciplines.

Position of CEREN research

 

• In connection with education, our research must be useable in lessons, and thus retain certain generic features. It is not always easy to reconcile data with a specialisation. The volume of our research, however, must be sufficiently great to maintain excellence and visibility;
• In connection with the region and businesses, thanks to our activities, we are able to conduct analyses at all levels of corporate life and governance (locally, with Dijon CCI and nearby businesses; regionally with the Burgundy Regional Council, nationally with the French research and higher education establishment, and internationally through collaboration with accreditation bodies). Themes must be applicable on all scales, allowing the creation of Chairs, for example, and be transparent and relevant at all these levels of decision making.

Multidisciplinary research

We have chosen a multidisciplinary approach. This is one difference from other reserach teams, partly due to our size, to the nature of our business school, to our desire to work in teams in our fields of research and to our choice to respond to the needs of companies with regard to the issues they need to face.

Most of our teams bring together economists and researchers in strategy, management, marketing, finance, accounting, communication and psychology. The credibility of our research from an academic point of view is nonetheless based on expertise in specific points of the various disciplines. Development of research in experimental economics will contribute to our credibility, because in this field, we will be working on more fundamental topics.

Entrepreneurial management has been split into four sectors

We live in a world of opportunities and challenges. Entrepreneurial Management allows us to take advantage of these. The concept can be defined as "strategic and managerial agility under resource constraints." It is a multifaceted theme that can be approached from different directions and with different points of view, but on which we can work with others, both within the CEREN and with outside researchers. In a region whose economy is based on SMEs and the subsidiaries of large groups, expertise in such skills is essential.

Our teams have divided this theme into four sectors: "sustainable development and performance", "innovation clusters and entrepreneurship", "decision and behaviour analysis", "patient behaviour and health-care systems".

Governance and steering

The CEREN scientific committee is composed of internationally recognised researchers and personalities from the business world.

CEREN Scientific Committee

CEREN Steering Committee