Programmes in Wine

Master’s degree specialising in International Wine and Spirits Trade

A one-year programme , admissions requirement: 5 years of higher education, taught in French and comprising of a minimum of 450 hours of classes and a 4-month in-company training period.




Master’s degree - key numbers

  • 400 graduates, 45% of whom work outside France
  • Classes of 20-25 students
  • 30% of students are non-French; attention paid to ensuring diversity
  • Selection rate of approximately 10%; around 400 applicants for the different courses.
  • Principal opportunities following the course (December 2008 survey):
         20% management positions
         40% positions in export (export manager, brand manager, market manager)
         20% positions in marketing and sales
         20% buyers, land agents and others

MSc in Wine Business

The MSc Wine Business Programme , taught completely in English, aims to prepare the student for success in the wine sector by providing theoretical principles and learning exercises from case studies and practitioners in the wine business sector.

Admission requirements

  • Bachelor's degree obtained, any specialisation accepted.
  • English language certificate: IELTS (6.5) or equivalent

Career perspectives

The management of wine-related businesses:

  • Managing a cooperative or independent winery
  • Operating as a wine merchant

Working within the distribution sector:

  • With an importer/exporter
  • As a sales agent
  • In wine retail


Wine Business Fundamentals

Wine Marketing Strategy
Wine Consumer Behaviour
Wine Marketing Research
Distribution in the Wine Sector
Wine Business Financials

Operational Management

Topical Wine Marketing
International Wine Economy
Cross-Cultural Management/ Small Business Management
Leadership / Entrepreneurship
Conflict Management and Teamwork
Global Retailing
Wine Tourism…

Wine Evaluation, Cases and Culture

Advanced Wine Sensory Training and Evaluation (30h)
Case Studies on Brand development, Distribution, Closure Adoption, Financial
Fluctuations and Crisis Management
Global Wine Culture