News & Events

07/13/2010

Burgundy School of Business students on the "Mikli way"!


The famous optician honored their work last May 27th in Paris

As a part of the elective course, Brand Communications, students in their second year at the Burgundy School of Business participated in a communication's strategy competition for the famous glasses brand, Mikli. The winning teams presented their projects in Paris last May 27th with the CEO of the company…and Alain Mikli in person!

Clément-Pierre Diébolt, Xavier Gaudement, Laure Justen, Thomas Le Coquil, Sophie Rocher, Edith Schultz, and Laurent Trapp, the winning students, were awarded with a pair of glasses from the brand's Parisian showroom. Corporate relations with this group are further strengthened by the fact that Mouna Doulaki, graduate from BSB, is the director of strategic coordination for the company Alain Mikli.

Great Job to the teams who…gave us an eye-full!