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The MSc in Wine Business: a booming degree with promising perspectives

20 students in this year’s class

Master of Arts Food Wine and Culture


The MSc in Wine Business, which has just welcomed its newest class, is continuing to grow in size and reputation: 14 students in 2009, 17 in 2010 and 20 this year. The rise in numbers is the sure sign of the relevance of our international post-graduate degree which leads to solid opportunities.

The MSc in Wine Business prepares graduates to meet the challenges of running a business in the global wine market. This year’s class was in Brescia in Italy to attend the European Wine Bloggers Conference from 14th to16th October and they will be going to Düsseldorf in Germany to attend the Prowein exhibition. The exhibition attracts 6,000 exhibitors who represent excellent potential contacts for the students. Being at the forefront of technology, the degree programme also offers numerous video-conferences throughout the year which are led by the most world-renown specialists.

The 20 new-comers will have the opportunity to build a strong network in addition to their guaranteed work placements. Their professional perspectives are as equally guaranteed which can be attested to by graduates of the degree’s first class (2009):

  • Berenice Axisa (Malta) is Sales and Marketing Manager for LemonPepper in Adelaide, a leading wine business consulting firm in South Australia. Bernice develops marketing strategies for small wine producers in the region.
  • Daniel Lauten (U.S.) is Vice-President of Wine Group, a big San Francisco based company. Wine Group is the world’s third producer in terms of volume and is particularly known for producing numerous famous brands such as Franzia, Cupcake, Concannon, Big House, Almaden, Corbett Canyon, Foxhorn, Fish Eye and Flipflop.
  • Allard Nooitgedagt (The Netherlands) is a successful entrepreneur who created an export firm whose main target is the Chinese market. (