News & Events

11/30/2011

The Alliance in the Works


The Executive Committee of the Oxford Brookes Alliance met on 7th November in Dijon

Ten English members of our partner Oxford Brookes University Business School were in Dijon on 7th November to attend an Executive Committee meeting. The Alliance between Oxford Brookes and Burgundy School of Business has been developing since 2008 and this was the opportunity to discuss the whole of the joint efforts and projects being carried out.

Programmes

The cooperation between faculty members will increase the week of 5th March 2012 when most of Brookes’ professors will be in Dijon. This will be followed by Dijon’s faculty going to England the week after. Student exchanges are also on the rise, notably with the first Oxford Brookes students who have been attending Bachelor Marketing & Business classes since September. This was followed by the successful launch of the new joint Master of Arts (MA) in Food, Wine & Culture degree.

A half of dozen journalists who work for the biggest dailies in Great Britain (The London Evening Standard, The Financial TimesThe Sunday Times and The Daily Mail) spent a few days in Burgundy in mid-November to understand the full extent of the Alliance’s ever strong position in the field of wine management, gastronomy and tourism, with the MA being one of its first displays.

Research

Professors at Burgundy School of Business are visibly increasing their participation in supervising PhD students in Oxford Brookes’ doctoral programme and in the methodological summer schools that BSB is organising. In addition, the next common research conference, whose second session took place in Dijon last April,will take place in Oxford in May 2012. Several projects are currently being carried out, such as the study on the use of Twitter in wine marketing, the analysis of the importance of multicultural teams in entrepreneurship, or the renewed interest in the specificities of cooperatives.

Valérie Ballereau, Director of the Organisation Management and Entrepreneurship Department, and the Incub’©ESC Dijon, will be starting a 5 month research project with Oxford. The objective will involve working on research projects in collaboration with Oxford Brookes faculty members, pursuing doctoral work by integrating cultural data (collecting data from entrepreneurs and entrepreneurship students in the United Kingdom), participating in research seminars and collaborating within the framework of teaching certain modules.

Lastly, after the crushing defeat this past March, BSB’s rugby team will attempt to take its revenge at the second Brookes/Burgundy Cup.