MSc in Global Marketing & Negotiation

"It is our ambition to prepare future managers with strong marketing and negotiation skills for the challenges of implementing efficient marketing strategies in today’s evolving and complex business world."

Programme objectives

The MSc in Global Marketing & Negotiation aims to provide a wide range of skills and techniques for problem solving and decision making. Students will develop their knowledge and practical application of marketing, negotiation tools and implementation techniques.

Academic calendar

1st term (September-December): core courses

2nd term (January-April): core courses and marketing, project

3rd term (May-August): professional thesis/dissertation

Main classes

  • Global Marketing Strategy
  • Global Market Development
  • International Luxury Marketing
  • Managing Diversity
  • International Business Negotiation
  • International Business Project
  • Implementing Evidence Based Marketing
  • Specialised cases

Admission requirements

To be considered for admission, applicants must satisfy the following minimum requirements:

  1. A Bachelor’s degree in Business/Management/Marketing or a good knowledge of the basics of marketing
  2. A command of English: IELTS (6.5), TOEFL (80), or equivalent obtained not more than two years before submission of the application.

French candidates must have completed a French Master 1 to apply. Application is also possible for French students holding a bachelor degree only if they have a relevant working experience (minimum 3 years).

 Career opportunities

Job prospects include product/brand manager, market researcher, marketing manager,sales manager, account manager or one of many other related positions.