MSC in Wine Business

What our students say

Allard Nooitgedagt
Allard Nooitgedagt
(The Netherlands)

MSc in Wine Business, 2009-2010

Allard Nooitgedagt from the Netherlands completed an MSc in Wine Business in 2010. Today he is the founder and managing partner of Nowinex Wine Merchants in the Amsterdam Area

“The Burgundy School of Business is part of the prestigious Grandes Ecoles group. The School is located in the centre of Dijon, the capital of Burgundy, where some of the best wines in the world are produced. This is one of the reasons why the MSc Wine Business Programme perfectly fits the ambitions of those who want to create opportunities for themselves and are seeking managerial positions in the wine sector.

Certain epiphanies related to the beauty of wine, a job distributing wine for student parties during my studies in Holland and studying business administration led me to choose this programme. The possibility of combining my commercial orientation and my love of wine with the goal of becoming a professional in the international wine industry was perfect. The attention afforded to me as an individual student, from the application process to graduation, was very good. The programme deals with many aspects of the wine industry from an academic and commercial point of view. I like the fact that the classes are small and interactive and my classmates ambitious, making for a great opportunity to discuss one's own beliefs and ideas. The professors come from an international network. With the technology of web conferences, there are lectures from experts all around the world.

As the entire programme is in English, it's a great opportunity to follow French classes too (at different levels) to help you learn the language fast.
'Good wine needs no bush' is a famous quote from William Shakespeare, but is it? Is having a good product enough? How does the consumer make his or her choice in buying wine? How does one attract new consumers? These are some questions that are dealt with to provide insight into the market. […]

If you want to live in the beautiful capital of Burgundy, learn about and taste wine, meet people from all around the world, create an international network, learn new languages or improve old ones, study at a very professional business school and become a professional with a Master's degree in a fascinating industry - and have a fun time doing it - this is your chance!"